Ombi
Feel what it's really like
Founder | Product, Design, Engineering, GTM …
Preview experiences through video
Ombi is a digital twin app to feel what a place is really like
Video viewpoints let guests guide themselves through the experience to feel the ambiance & see the food for themselves.
Gen Z & Millennials share videos & receive gratitude when restaurant-goers go to a place from their post.
Preview Restaurants
Feel the Ambiance
See the menu
Capture & Inspire
"Ombi shows the in-between factor”
Jason Chavenson
Michelin Star Chef - Bar Spero
Space video structure:
"phase tabs" let guests guide themselves through interior / outdoor spaces + sections of the menu. This emulates an in-person experience & organizes spatial information (inspired by VR walkthroughs).
Experience > efficiency:
Experiential info (visual, sensory) is prioritized over location to connect restaurant-goers with the best experience for a specific occasion. Users browse a city through a video thumbnail UI rather than a map (videos are organized by experience > location > creator).
Designing into users’ decision making process:
1. Filter by experience type & neighborhood (e.g. dinner in Mission District)
2. Preview videos of restaurants’ ambiance & menu to create expectations
3. Share / choose: share web-app link w/ friends in message threads
4. Book & go: make a reservation, open directions, save to profile
Role
Owned product strategy, product development, user research (250+ interviews), UX design, prototype testing, 2-sided marketplace growth, fundraising, recruiting, partnership development.
Co-led product design, engineering, brand design.
Built iOS app in Swift w/ UIKit, AVFoundation, Firebase API, Cloudinary API, Mixpanel API, etc.
Recruited & led team of 2 engineers & 1 product designer.